Point One: The Revolution Will Be
Tweeted
Twitter and social media have played
an interesting role in the Arab spring revolutions. The face-paced
instant nature of Twitter allows protesters to set up flash protests,
monitor the presence of an authority such as the police or army and
even spread the news of tragedies or scandals. The downside to social
media as a tool of protest: the government can shut down internet
access at any time.
Point Two: How Companies Use Twitter
The instant nature and popularity of
Twitter make it a great market place for advertising. With millions
of registered users a company has a very large audience that very
likely has spare money (the internet is still some what of a luxury).
Using promotions disguised as tweets or open questions for public
discussion Twitter can generate interest in a product or service. It
can also gather public opinion on a product or solve customer
complaints.
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